Reports tabled at the Community Focus Council Meeting of Council on Tuesday 8 October 2019, held at the Ocean Grove Surf Lifesaving Club, 26-30 Surf Beach Road, Ocean Grove.
Barwon Heads Football and Netball Club – Request for Assistance
Draft Transport Network Operating Plan – Community Engagement
Geelong Major Events Committee – Annual Report to Council 2018-2019
Geelong Major Events Committee – Amended Instrument of Delegation and Terms of Reference
Source: |
City Services - Engineering Services |
Acting Director: |
Shaun Broadbent |
Portfolio: |
Social and Infrastructure Planning |
To note the current progress of the development of the Ocean Grove Principal Pedestrian Network (PPN) and support additional engagement and community consultation to confirm the extent of works and a funding method.
The Ocean Grove Town Centre Urban Design Framework (UDF) was adopted by Council on 24 June 2014.
The UDF recommended that a PPN for Ocean Grove be developed that includes concept design, costings and an implementation strategy for the delivery of a walking and footpath network for Ocean Grove.
Community consultation was undertaken in 2016 to confirm the locations of footpaths and the cost sharing model to fund the PPN. At that time, the majority of the community supported construction of footpaths as a PPN and that their contribution be a uniform amount for all impacted properties.
The total scope of the Ocean Grove PPN proposes 22.3 kilometres of footpath at a cost of $6.98 million with a potential impact on 6,640 properties. (Option 1 Attachment 2). The minimum estimated delivery timeframe for Option 1 is 5 years with funding of $1.725 million per year commencing in 2020-2021.
An alternative to Option 1 for the PPN was subsequently developed in consultation with the Ocean Grove Community Association. Option 2 proposes 11.3 kilometres of priority footpaths at a cost of $3.3m with a potential impact on 3,282 properties. (Option 2 Attachment 3). The minimum estimated delivery timeframe for Option 2 is 3 years with funding of $1.65 million per year commencing in 2020-2021.
The cost of either option will be shared between Council and property owners.
There are four methods to apportion the cost for the construction of the PPN
(Refer Table 1):
Method 1 - Traditional frontage charge;
Method 2 - Both sides of street share charge;
Method 3 - Tiered charge based on the distance from the proposed PPN; and
Method 4 - Equal charge.
Given the time passed since the original consultation in 2016, community consultation is now necessary to confirm the extent of works and preferred funding method.
A further report will be presented to Council with the findings of the community consultation.
Councillor Asher moved, Councillor Murrihy seconded -
That Council:
Note the outcome of the previous community engagement supported construction of a comprehensive footpath network for Ocean Grove (option 1) delivered by a shared funding model (method 4);
Support further community consultation to confirm the extent of the Ocean Grove Principal Pedestrian Network (options 1 or 2) and the funding method (methods 1 to 4); and
Following community consultation, note that a report be prepared for Council on the findings and next steps.
Carried.
Table 1 shows the number of properties impacted and costs for the two options in relation to the following methods of cost apportionment:
Method 1: One side where footpath is proposed (traditional);
Method 2: Both sides where footpaths are proposed;
Method 3: Ratio / sliding scale; and
Method 4: Equal share – community preferred (2016 consultation).
Table 1 Options and methods for PPN cost apportionment
|
|
Standard |
|
|
Community preferred |
Funding Option Description |
|
Traditional Scheme – Frontage Only |
Street Access – Both sides |
Ratio / sliding scale originally proposed |
All properties pay an equal contribution |
|
Method 1 |
Method 2 |
Method 3 |
Method 4 |
|
Option 1 Full list of PPN identified paths |
Private Landholder Cost |
2,955,708 |
3,051,185 |
3,310,941 |
3,279,012 |
Council Share (includes Council properties) |
4,020,466 |
3,924,988 |
3,665,232 |
3,697,162 |
|
TOTAL PROJECT COST |
$6,976,174 |
$6,976,173 |
$6,976,173 |
$6,976,174 |
|
Number of Properties |
1,389 |
2,938 |
6,640 |
6,640 |
|
Benefit Cost Ratio (Council : Private) |
58:42 |
56:44 |
53:47 |
||
Maximum Charge |
$2,511 |
$1,187 |
$703 |
$525 |
|
Option 2 Ocean Grove Community Association |
Private Landholder Cost |
$1,193,238 |
$1,251,242 |
$1,499,266 |
$1,473,153 |
Council Share (includes Council properties) |
$2,110,411 |
$2,052,406 |
$1,804,382 |
$1,830,495 |
|
TOTAL PROJECT COST |
$3,303,649 |
$3,303,649 |
$3,303,649 |
$3,303,649 |
|
Number of Properties |
724 |
1,435 |
3,280 |
3,282 |
|
Benefit Cost Ratio (Council : Private) |
64:36 |
62:38 |
55:45 |
55:45 |
|
Maximum Charge |
$2,282 |
$1,151 |
$700 |
$503 |
In consultation with the community, the City has developed a 22.3 kilometres footpath network in 40 sections. The initial estimate, prior to the community consultation in 2016, for 18 kilometres of new footpath was $6m. Since the completion of the consultation, the network has grown by another 4 kilometres of footpath with additional safer crossing points further improving safety at pedestrian crossings. These inclusions and changes has increased the project estimate by $0.9 million to $6.9 million.
To deliver option 1 with method 1 (frontage), 774 properties will contribute $2,511 each. The City’s contribution would be $4,020,466 and property owners’ contribution would be $2,955,708.
To deliver option 1 with method 4 (shared), 6640 properties will contribute $525 each. The City’s contribution would be $3,697,162 and property owners’ contribution would be $3,279,012.
The Ocean Grove Community Association has assisted the project by prioritising proposed scheme footpaths in February 2019 and this has reduced the total footpath length to 11.3 kilometres (option 2). This has reduced the total capital cost of the proposed PPN to $3.3m and reducing the estimated delivery timeframe from 3 years to 1.5 years.
Option 2 has revised the PPN extent and significantly reduced the number of impacted properties. The reduced number of impacted properties significantly increases the individual landowners’ contribution from $700 for properties abutting the footpath to $2,282 per property (326% increase). The table above lists the other funding methods. Method 2 where both sides of the street contribute, reduces the per lot cost to $1,151, largely through doubling the number of contributing properties to 1,435 (an increase of 164%).
To deliver option 2 with method 1 (frontage), 774 properties contribute $2,282 each. The City’s contribution would be $2,110,411 and property owner contribution would be $1,193,238.
To deliver option 2 with method 4 (shared), 3282 properties contribute $503 each. The City’s contribution would be $1,830,495 and property owner s’ contribution would be $1,473,153.
There are multiple payment options for property owners to minimise the financial impact of the scheme. A landowner has the option to pay their contribution in full one year after the footpaths are built or by instalments over a five year period, which includes interest, extending the timing of the landowner contributions to 2024.
Proposed Delivery Timeframes
Option 2 recommends delivery over 3 years, including 1 year planning and 2 years constructing the network. The following outlines the initial timeframes for the delivery of option 2:
Community consultation: including Special Rates and Charges administration process, 6 months to complete, April 2020;
Tendering for construction, including specification development: 4 months after community consultation, August 2020;
Construction over two years to minimise disruption to the community: August 2021-2022 and 2022-2023;
First group of landowner contributions: commence July and August 2021;
Contract finalisation and defect liabilities period: 12 months, August 2023; and
Final group of landowner contributions: finish August 2023.
Given the above timeframes, budget phasing for the delivery of option 2 distributes the estimated $3.3m cost over a two year period, requiring Council to commit $1.65m for each year from 2020-2021 to 2022-2023, noting that once sections are completed, property owner contributions will commence and return 36% of the capital outlay.
Option 1 delivery timeframes extend over 5 years.
The City commenced engagement with the Ocean Grove community in developing the PPN in 2016.
Overall, there were approximately 780 respondents to the engagement survey of the preferred funding model: refer attachment 4.
Funding Method |
Count |
Percent |
Frontage only (method 1) |
144 |
19% |
Sliding Scale (method 3) |
199 |
26% |
Everyone Contributes (method 4) |
434 |
56% |
Note that method 2 was not included in the previous consultation.
Detail designs of the location of footpaths for both options are now complete and will be available for community feedback along with details of each method.
The proposed community engagement is to commence in October 2019 and run through to February 2020, with activities that include:
Feedback online via Have your say;
Drop in sessions; and
Focus group workshops.
The development of the PPN considered pedestrian access to key destinations, such as schools, shops and recreation areas; the network considered that not all streets will have a footpath however users will be able to access paths that service a wider area within a very short walk.
Previous strategic plans have identified that the timely provision of a network of paths is important to many people within the community and the current infrastructure in many parts of the town does not meet community expectations.
The addition of these elements will create a high amenity path network that will encourage walking, particularly for short journeys, to diminish dependence on cars and create a culture of walking, both to get to a destination and as an end in itself.
Delivery of footpaths aligns with the special rates and charges provisions of the Local Government Act 1989 (Act) and Councils Special Rates and Charges Policy.
The Act requires all apportionment methods to be tested as part of the special rates and charges process.
This report links to our Clever and Creative Vision of a fast, reliable and connected transport network and aligns with Integrated Transport Connections by delivering better-connected walking, cycling and trail paths across our region.
City staff have no direct or indirect interest in the contents or preparation of this report.
Construction of new footpaths and pedestrian safety improvements will lead to safer access for all.
Construction methods will minimise disruption to vegetation in local streets and will include the use of recycled materials in the construction methodology.
Source: |
Community Life – Social Planning & Investment |
Director: |
Robyn Stevens |
Portfolio: |
Social and Infrastructure Planning |
To seek Council approval to enter into a funding agreement with Regional Development Victoria to progress design and construction of an Arts and Community Hub in Barwon Heads.
Prior to the 2018 State election, the State Government announced an election commitment of $1m towards the development of an Arts Hub at 5-5A Clifford Parade in Barwon Heads. The site is owned (freehold) by the City of Greater Geelong.
There are currently two buildings on this Clifford Parade site being the Barwon Heads Senior Citizens Centre (Area A), which is currently home to the Barwon Heads Seniors Citizens and a number of other local groups. The other building (Area B) is a former kindergarten building that has been vacant for six years and is a surplus asset currently earmarked for demolition (Attachment 2).
The local community organisations represented in this process are Barwon Heads Arts Council and Barwon Heads Association and their preference is for the new Arts Hub to be built on the site of the vacant former kindergarten building.
The City’s view is that although this site remains an option, it is too early in the design and development process to identify the former kindergarten site as the only option. The funding agreement between the State Government and the City needs to retain the potential for other options at the Clifford Parade location to be considered. This includes the potential for extension and redevelopment of the existing Barwon Heads Senior Citizens Centre into an Arts and Community Hub.
The key rationale for retaining these options is to ensure that development of this site is consistent with Council’s existing policy position that includes the need to consider:
Sustainability - the funding currently offered by the State is unlikely to be adequate for delivery of a stand-alone single purpose building. This report proposes that all options should be considered to enhance the prospect of developing a socially and financially sustainable outcome. This may include repurposing of the kindergarten site and/or its disposal for reinvestment of the proceeds into other community priorities; and
Integration - for the purposes of this project consider all options including the extension and redevelopment of the Barwon Heads Senior Citizens Centre as an integrated Arts and Community Hub, that also retains the current uses and user groups.
Councillor Mason moved, Councillor Sullivan seconded -
That Council:
Authorise the Chief Executive Officer to enter into a funding agreement to the value of $1m with the State Government for the design and development of an Arts and Community Hub at 5-5A Clifford Parade; and
Note that a report will be presented to Council in early 2020 with options for the development of the Barwon Heads Arts and Community Hub at Clifford Parade, Barwon Heads.
Carried.
The Barwon Heads Arts Council were successful in securing an election commitment from the Member for Bellarine, the Hon Lisa Neville MP for $1m to construct an arts hub in Barwon Heads. At the request of the State Government a grant application has been submitted by the City to Regional Development Victoria (RDV) under the Regional Jobs and Infrastructure Fund for $1m, but a funding agreement is yet to be signed.
The value of the land to be utilised will vary depending on the final option for delivery of an arts and community hub.
This project has not been identified previously as a strategic priority for the City. Council have no capital budget allocated for the project. The City has engaged with RDV to clarify the scope and potential obligations in relation to the grant. Council is not required to contribute funding to this project, however for the project to proceed Council will be required to utilise land at Clifford Parade, Barwon Heads. The Barwon Heads Arts Council Inc have identified the former Barwon Heads Kindergarten and Maternal Child Health Centre as their preferred location. This building is currently vacant and has been for approximately six years as the service previously provided at this location was transferred to the Bop Bop Karrong, Barwon Heads (Kornoo) Integrated Child and Family Centre.
The property has been identified as surplus to Council service delivery requirements and has been nominated as a potential site for asset sale.
The Barwon Heads Arts Council engaged a consultant to complete a Needs Analysis report in 2016. Community Engagement was conducted as part of the project and included stakeholder engagement, online and face to face community survey and a community forum.
The following commentary in the foreword to the consultant report states “Barwon Heads could be described as a community with a strong arts presence, with many artists living and working in the community. A community survey undertaken for this study indicates that Barwon Heads has a strong arts supported base.”
Subject to the resolution of Council, community engagement would be conducted as part of the design and development process. Community stakeholders will be invited to participate in the Project Reference Group to inform the design development for an arts and community hub in Barwon Heads.
The development of an arts and community hub will facilitate increased access to community activity and creative expression .
No policy, legal or statutory implications are anticipated in relation to this report.
The development of an arts and community hub aligns with Council’s strategic priorities including informed social infrastructure planning and vibrant arts and culture.
No City officers who have provided advice in relation to this report have declared a conflict of interest regarding the matter under consideration.
Social – that an inadequate assessment of all options will potentially result in a lost opportunity to maximise the social return from the Clifford Parade site.
Financial – depending on the options, the financial implications of each vary widely. In the absence of a properly considered assessment of all site options there is the risk of undervaluing the financial return on the site, and the financial return to the community.
There are no environmental implications in relation to the recommendation of this report. Council’s Sustainable Building Policy and One Planet Principles will be considered in the design and development of major social infrastructure projects.
Source: |
Community Life – Social Planning and Investment |
Director: |
Robyn Stevens |
Portfolio: |
Social and Infrastructure Planning |
To consider a request from the Barwon Heads Football and Netball Club (BHFNC) to subsidise the maintenance costs associated with Howard Harmer Reserve.
Howard Harmer Reserve and all associated assets are the responsibility of the Victorian Government and managed by the Barwon Coast Committee of Management (BCCM) in accordance with the Crown Land (Reserves Act) 1978.
During the 2019-20 Council Budget process a submission was made by the BHFNC for Council to subsidise the club’s cost for maintenance of the Howard Harmer Reserve, Barwon Heads.
Following the budget process, the BHFNC was informed that Council requested a report from officers by December 2019 to assess potential options for supporting the BHFNC. This report will also consider any other potential impacts for other public facilities on crown land not managed by Council.
In 2017, Council adopted the Fair Play Policy that, in part, determines the type and level of subsidy Council provides for the upkeep of public sporting club facilities and ovals. The policy applies to sports grounds, sports courts, pavilions at recreation reserves and other facilities (when used for active sport and recreation). In 2019, the application of the policy resulted in clubs receiving a subsidy of approximately 85% toward ground maintenance and club operations.
The BHFNC is the only local level, not for profit sporting organisation in the municipality that operates on public land that is not owned or managed by the City. Note that there are several sporting clubs across the municipality operating on privately owned land but this report does not apply to those clubs.
The Fair Play Policy allows the BHFNC to be considered by Council for services and subsidy, as it is a local sporting club operating on public land. The application of the policy is not limited to Council owned or managed public land.
The BHFNC’s budget submission is based on an argument that the City provides a subsidy to support all other local sporting clubs that are on public land. BHFNC play in the same competition and BHFNC’s submission is that their club delivers the same community outcomes as other clubs but does not receive support or subsidy from Council.
The BCCM have responsibility for the maintenance and upkeep of public land under its control. It is important that any decision of Council does not result in a shifting of responsibility or cost from BCCM to Council.
The total cost of maintenance is $40,000 annually. It is proposed that BCCM and the City will contribute $20,000 each.
Councillor Sullivan moved, Councillor Murrihy seconded -
That Council:
Pre-commit $20,000 in funding from the 2020-2021 Budget to subsidise Barwon Heads Football Netball Club (BHFNC) for maintenance and watering of Howard Harmer Reserve;
Direct the Chief Executive Officer to write to the Barwon Coast Committee of Management (BCCM) requesting the Committee contribute an equivalent amount to Council’s contribution to offset the costs of BHFNC maintaining and watering Howard Harmer Reserve. This is consistent with the Committee’s obligations to maintain other community assets under its control that are available for use by the general public;
Subject to paragraphs 11.1 and 11.2 above, enter (under delegation) into a three-year funding agreement with BHFNC to the value of $20,000 per annum for maintenance and watering of Howard Harmer Reserve; and
Note that the subsidy is being provided as the BHFNC operates on public land (Howard Harmer Reserve) and as a matter of policy Council does not subsidise the operations or maintenance of sporting facilities on private land.
Carried.
The annual forecast cost for the Barwon Heads Football and Netball Club (BHFNC) to maintain the reserve to a standard akin to Council managed sporting reserves is approximately $40,000 per annum. This estimated cost is derived from a BHFNC quotation of $32,646 for surface maintenance (dated 15 March 2018) and watering costs of $8,343 paid to the Barwon Coast Committee of Management (BCCM) in 2018.
The cost to Council from adopting the recommendations of this report would be a maximum of $60,000 over three years. This agreement will not be for the renewal or replacement of assets, which is the responsibility of BHFNC and BCCM.
The BHFNC and the BCCM have both been consulted in the preparation of this report.
The funding subsidy will ensue the Fair Play Policy is more equitably applied across all local sporting clubs that operate on public land, noting the level of subsidy is limited by the fact that the BCCM retain a level of responsibility for the upkeep of the reserve as a piece of public open space when not being used for organised sport.
The funding agreement as a mechanism to support the BHFNC enables Council to support the Club, while not taking on any additional risk or responsibility associated with maintenance and operations of the Howard Harmer Reserve.
This subsidy proposed in this report does not expose Council to a precedent as there are no other sporting reserves and clubs within the municipality that operate from public land that is not owned or managed by Council.
The proposal in this report is consistent with the Fair Play Policy.
No City officers who have provided advice in relation to this report have declared a conflict of interest regarding the matter under consideration.
Financial - the approach proposed in this report aims to limit the risk to Council of financial cost shifting by ensuring that the responsibility between the maintenance of the Howard Harmer Reserve for the purposes of both a sporting field and public open space is shared between the land manager (BCCM) and Council.
Social – the approach proposed in this report aims to address the risk of the BHFNC being disadvantaged as a local community organisation.
There are no known environment implications arising from this report.
Source: |
City Services – Engineering Services |
Acting Director: |
Shaun Broadbent |
Portfolio: |
Transportation and Connections |
To seek Council endorsement to release the draft Transport Network Operating Plan (TNOP) and seek community feedback.
The Revitalising Central Geelong Action Plan (2016) is the State Government’s plan to drive change in Central Geelong through a concerted, coordinated effort between local, state and federal governments, the private sector and the local community.
A key short-term action of the plan is to “develop a transport and movement network operating plan, that aligns with the Regional Network Operating Plan, linking key precincts and supporting a functional and vibrant city centre, including reviewing bus routes and interchange location, connectivity between bus services and regional train services”.
A Transport Network Operating Plan that identifies preferred transport routes between places where people live, work and visit. Prioritising particular modes of transport on preferred routes will result in smarter use of the road system.
The State Government has responsibility for the public transport network that is integral to the TNOP including buses and trains. The review of bus routes around central Geelong is being assessed by the Department of Transport at a high level and will not form part of Councils engagement. The TNOP has been developed with key stakeholders and technical experts but has not yet been provided to the community for their feedback.
The Department of Transport provided a technical review of Council’s draft TNOP in 2019 and provided the additional appendices investigating CBD route options for the bus network with a range of options included for future consideration.
Councillor Kontelj moved, Councillor Nelson seconded -
That Council:
Note the Draft Transport Network Operating Plan (Attachment 2);
Approve its release for community feedback for a period of 6 weeks; and
Note that a report will be presented to Council following the completion of the community feedback period.
Carried.
There are no financial implications associated with community engagement about the TNOP.
Stakeholder engagement with external agencies has informed the draft plan. Representatives included VLine, PTV, Public Transport Users Association, Regional Roads Victoria, Department of Transport, Bicycle User Groups and Community representatives from the disability access committee.
The draft TNOP will be released for a six week period for community feedback before returning to Council for endorsement.
Equitable access to services and offerings in central Geelong is an important consideration in the successful development of the TNOP.
It is important to note that the road network is managed by two agencies: VicRoads manage the arterial road network including McKillop Street, Latrobe Terrace and Ryrie Street and Council manages the local road network in the CBD grid.
The report aligns to a fast reliable and connected transport network through the application of Integrated Transport Connections. It supports a focus on improving our public and active transport and better connecting our networks.
No City staff have a conflict of interest in the preparation of this report.
The Transport Network Operating Plan will support increased safety and efficient movement for all transport network users.
This report does not propose any environmental implications.
Source: |
Economy, Investment & Attraction – Economic Development & Events |
Acting Director: |
Tim Ellis |
Portfolio: |
Tourism and Events |
To provide an overview of the Geelong Major Events Committee (GME) outcomes for the period 1 July 2018 to 30 June 2019.
GME was established as a Council Advisory Committee in 1998 and formalised under Section 86 of the Local Government Act 1989 (Act) in October 1999.
The continued success of GME to attract and support major events requires an ongoing funding commitment from Council. GME’s focus is on attracting and sponsoring major events for the region, based on the economic and reputational outcomes they provide.
Between 1 July 2018 and 30 June 2019, 25 major events supported by GME were successfully hosted in the Geelong Region, including four new events.
The 25 major events stimulated economic activity and provided social benefits to our community. An estimated $99.3million of event expenditure was generated in our region from local and non-local sources, which supports the equivalent of an estimated 794 full time jobs in the Greater Geelong region and represents a return on investment of 53:1.
The 2018-2019 GME sponsored events also provided additional social benefits for the local community through participation and spectator opportunities, with over 50 percent offering some free public access. Over 850,000 participants and spectators are estimated to have attended the 25 major events (Attachment 2 – Summary of Events Sponsored by GME 2018-2019).
GME’s calendar of major events was enhanced in 2018-2019 by the biennial Australian International Airshow and the inaugural White Night Geelong. Geelong also welcomed the Archibald Prize Exhibition to the Geelong Gallery for the second and final year in 2018. These three extraordinary events are estimated to have generated an additional $42million of event spending in our region this year.
Councillor Murrihy moved, Councillor Nelson seconded –
That Council notes this report providing an overview and a summary of the Geelong Major Events Committee outcomes for the 2018-2019 year.
Carried.
The total Council allocation of sponsorship funding of $1,848,277 paid during the period was within budget. The event expenditure generated by the 25 events staged during the period 1 July 2018 to 30 June 2019 is estimated to be $99.3m. This event expenditure is estimated to support the equivalent of 794 full-time jobs in Greater Geelong and represents a return on investment for our community of 53:1.
GME meetings are currently held on the third Monday of each month commencing at 4.00pm at City Hall. Up to six ordinary GME meetings are held annually and are open to the public.The meeting details are advertised in the City News two weeks prior to the meeting date.
Each alternate month, the meetings are strategic sessions which allow for informal and strategic discussions with existing and potential event organisers, and event briefings on confidential and commercially sensitive matters.
GME consists of:
Up to four members of Council;
Up to six external representatives of the business/media/arts or events community;
The CEO (or his proxy); and
The Executive Director of Tourism Greater Geelong & The Bellarine Inc.
All members have full and equal voting rights.
GME funding decisions are guided by a Matrix of Events, a GME Funding Criteria and a Geelong Major Events Strategy which ensures a transparent governance process for the allocations and access to funding by the community at large.
Major events in Geelong make a significant contribution to the social, environmental and economic well-being of the community. These events can also provide a legacy for the community through redeveloped or newly constructed infrastructure.
The events staged within this reporting period provided social benefits for the local community through participation and spectator opportunities, with 14 of these major events offering some level of free public access to the event.
It is estimated that approximately 860,000 spectators attended the 25 events staged during the period ending 30 June 2019.
In August 1998, Council established GME as a section 86 Committee under the provisions of the Act to stimulate and encourage events within the municipality.
The objectives of GME are to:
Strive to stimulate and encourage events that offer the best opportunity to provide measureable economic benefits, potential to market Geelong outside the municipality and enhance local community through participation of residents;
Support the development and improvement of hallmark, major and developing events while focusing its activities on a clearly defined strategic program;
Establish and maintain strong links with the private sector, government and our communities to achieve high levels of stakeholder investment and activity required to realise the events potential of Geelong.
GME undertake a range of overarching actions to achieve their objectives including:
A Geelong Major Events Strategy and Business Plan in accordance with terms of reference;
Maintenance of a funding submissions and evaluation process;
The development and attraction of new events;
The continuous improvement of current events;
Facilitation of state, federal government and private sector funding whatever possible; and
Recommendations to Council regarding event infrastructure needs.
This report aligns with the Council Plan as follows:
At the heart of Greater Geelong; A Clever and Creative Future are a series of community-led aspirations focusing on the region’s economy and employment, the environment, arts and culture, tourism and growth. One of the nine aspirations is for the Geelong region to be a destination that attracts local and international visitors through the securing of world class events and entertainment. This aspiration is supported by the objectives and activities of GME.
In addition, Council Plan identifies its key partnerships in this area including events related groups such as Visit Victoria and the Victorian Events Industry Council, along with event owners and operators. These key relationships are maintained and enhanced through the actions of GME.
No City officers involved in preparing this report have any direct or indirect interest in any matter raised in this report.
The management of risks associated with events is an important aspect to protect the community and Council’s assets. Significant processes are in place to ensure all events staged in the region have adequate risk and emergency management procedures in place, particularly focussed on the contemporary security threats now facing mass crowd events.
All high risk major events are required to present event plans to Geelong’s Events Multi Agency Working Group, which is coordinated by Council’s Event Services Unit and chaired by the Victoria Police. During this process, feedback and advice is given to event organisers from the represented agencies and stakeholders on the working group, such as Victoria Police, WorkSafe, CFA and the Municipal Building Surveyor.
Each application for funding to GME is assessed against a range of criteria including environmental impact.
Environmental considerations include energy usage, use of renewable sources, water usage, waste and or recycling generated, traffic congestion, use of non-powered transport options, pollution, destruction or damage to natural environments, event legacies of new or reinvigorated nature and resources. The environmental impact for each event is assessed and where appropriate actions are identified to protect the environment.
Council plays a leading role in working with external agencies and event organisers to ensure that environmental implications are appropriately managed.
The events staged during this period implemented a range of programs to minimise their environmental impacts, carbon footprint and to proactively provide positive legacies from their events.
The following table provides a summary of the events sponsored during the period, including the estimated economic benefit from each event.
Event Name |
Sponsorship Amount |
Estimated Economic Benefit |
2018 Australian Open Table Tennis Championships |
$10,000 |
$1,717,021 |
2018 Archibald Prize @ Geelong Gallery |
$50,000 |
$8,025,116 |
2018 International Para-Badminton Championships |
$14,000 |
$511,795 |
2018 Word for Word Festival |
$12,500 |
$334,441 |
2018 Toast To The Coast |
$25,000 |
$564,780 |
2018 White Night Geelong |
$150,000 |
$5,097,783 |
2018 Geelong Revival Festival |
$183,211 |
$5,962,024 |
2018 Targa Floria |
$50,000 |
$908,946 |
2018 – 2019 Melbourne Renegades @ GMHBA Stadium |
$50,000 |
$1,686,282 |
2019 A League Soccer @ GMHBA Stadium |
$25,000 |
$544,786 |
2019 Bay Cycling Classic |
$30,000 |
$1,160,092 |
2019 Festival of Sails |
$206,045 |
$10,599,917 |
2019 Ironman 70.3 Geelong |
$150,000 |
$2,842,656 |
2019 Victorian Open Golf Tournament |
$80,000 |
$3,455,506 |
2019 Great Australian Beer Festival |
$20,000 |
$716,281 |
2019 Pako Festa |
$72,116 |
$5,545,190 |
2019 Sidney Nolan’s “Ned Kelly” Series @ the Geelong Gallery |
$20,000 |
$1,007,801 |
2019 Geelong Highland Gathering* |
$12,000 |
$300,000 |
2019 Head of the Schoolgirls Regatta |
$22,905 |
$2,737,675 |
2019 Lara Food & Wine Festival |
$15,000 |
$532,360 |
2019 NBL 3x3 Hustle |
$25,000 |
$1,116,141 |
2019 Geelong After Dark |
$20,000 |
$1,644,155 |
2019 National Celtic Festival |
$40,000 |
$2,379,656 |
2019 Cadel Evans Great Ocean Road Race* |
$150,000 |
$11,000,000 |
2019 Australian International Airshow |
$415,500 |
$28,900,000 |
*Post-event evaluation to be finalised.
Source: |
Economy, Investment & Attraction – Economic Development and Events |
Acting Director: |
Tim Ellis |
Portfolio: |
Tourism and Events |
To seek Council endorsement of the amended Geelong Major Events Committee Instrument of Delegation and Terms of Reference.
Geelong Major Events (GME) was established as a Council advisory committee in 1998 and formalised under Section 86 of the Local Government Act 1989 in October 1999.
It is Council policy to review committee terms of reference every three years.
Council’s policy for grants, contributions, donations and sponsorships has been replaced with Council’s new Community Investment and Support Fund (CISF).
The GME Terms of Reference are due to be reviewed in 2019.
The GME Committee has reviewed the Terms of Reference and made recommended changes to the document. Changes include acknowledgement of the new CISF Community Events funding which now supports small to medium sized events, and updating of the GME Event Matrix and Funding Criteria to remove duplication between the two programs.
The GME Event Matrix and Funding Criteria is also referenced in the GME Instrument of Delegation, therefore that document has been updated also.
Councillor Murrihy moved, Councillor Nelson seconded –
That Council:
Adopt the amended Terms of Reference for the Geelong Major Events Committee (Attachment 2) and the Instrument of Delegation to the Geelong Major Events Committee (Attachment 3); and
Sign and seal the amended Instrument of Delegation to Geelong Major Events Committee (Attachment 3).
Carried.
All GME funding allocations are made within the annual budget or are referred to Council or to CEO under financial delegation. There are no financial implications arising from this report.
The amendments to the GME Terms of Reference will be incorporated into relevant GME documentation and updated on the City’s website. The funding programs available to event organisers are regularly promoted via various platforms including social media, websites, public info sessions, press advertising and by officers regular contact with event organisers.
The GME Committee members are guided by the GME Terms of Reference, the GME Instrument of Delegation and the Geelong Major Events Strategy when making funding decisions. As a Section 86 Committee, there is a transparent governance process which sees the Committee meetings operate in a similar way to that of the full Council.
Major events in Geelong make a significant contribution to the social, environmental and economic well-being of the community. These events can also provide a legacy for the community through redeveloped or newly constructed infrastructure. The benefits derived from hosting major events is felt across the entire municipality.
Amendments to the GME Instrument of Delegation and GME Terms of Reference will be made in accordance with this Report.
This report aligns with the Council Plan as follows:
At the heart of Greater Geelong; A Clever and Creative Future are a series of community-led aspirations focusing on the region’s economy and employment, the environment, arts and culture, tourism and growth. One of the nine aspirations is for the Geelong region to be a destination that attracts local and international visitors through the securing of world class events and entertainment. This aspiration is supported by the objectives and activities of GME.
Officers involved in the preparation of this report, do not have a direct or indirect interest.
There are no identified risks in relation to this report.
There are no identified environmental implications arising from this report.
Geelong Major Events Committee |
Document No: |
D19-575860 |
Approval Date: |
Draft |
|
Approved By: |
|
|
Review Date: |
September 2019 |
|
Responsible Officer: Director, Economy, Investment & Attraction |
Version No: |
|
Authorising Officer: |
Chief Executive Officer |
|
Geelong Major Events (GME) has been formed to coordinate all issues related to the attraction, assistance and funding of events (as defined by the terms of reference) on behalf of the Greater Geelong City Council.
GME will strive to stimulate and encourage events that offer the best opportunity to provide measurable economic benefits, potential to market Geelong outside the municipality and enhance local community life through participation of residents.
GME will support the development and improvement of hallmark, major and developing events while focusing its activities on a clearly defined strategic program.
GME will establish and maintain strong links with the private sector, government and our communities to achieve high levels of stakeholder investment and activity required to realise the events potential of Geelong.
Specific elements to the achievement of the objectives include –
A Geelong Major Events Strategy and Annual Business Plan in accordance with terms of reference.
Maintenance of a funding submissions and evaluation process.
The development and attraction of new events.
The continuous improvement of current events.
Facilitation of state, federal government and private sector funding wherever possible.
Recommendations to Council regarding event infrastructure needs.
Allocation of funds from the budget or make recommendations to the Chief Executive Officer or Council for funding of proposals that have satisfied the criteria and are in accord with the strategy.
In accordance with Council’s Policy for Grants, Contributions, Donations and Sponsorships and Council’s Policy for the Community Investment Support Fund (CISF) and the GME Guidelines, GME shall not fund the following activities:
Capital or infrastructure works
Events of a charitable nature – GME does not provide donations
Religious, political or racial events
Events that are not open to the general public. , for example conventions, conferences, or club events where access is restricted to members or delegates.
Events not held in the Municipality
Event – an occasion where people gather with a common purpose that aims to enhance community life through participation of residents, measurable economic benefits, and potential to market Geelong outside the municipality. Within the context of the operation of the Geelong Major Events Committee an event shall include Geelong signature events, hallmark major events and major events. Developing major events and special major events as provided by Schedule 1.
Act – Local Government Act 1989
This is an ongoing committee subject to review by Council from time to time.
Geelong Major Events’ membership shall be constituted by:
Up to four members of Council;
The Chief Executive Officer;
The Executive Director of Tourism Greater Geelong and The Bellarine; and
Up to six (6) external representatives of the business/media/arts or events community. Each external representative shall be appointed for a term of up to four years, following the public advertising calling for expressions of interest every two years.
All members shall have full voting rights.
GME is a Special Committee of Council in accordance with Section 86 of the Local Government Act.
The powers, duties and functions of the Committee are as described in the sealed Instrument of Delegation.
The Committee shall elect a Committee Member to be the Chairperson.
A quorum of the Committee shall constitute a number equating to one more than 50% of the appointed members of the Committee.
It is the role of the Committee to establish a meeting regime, evaluate its effectiveness and to make adjustments as necessary.
Minutes of key actions and decisions shall be recorded and retained in a minute book which shall be available for public inspection and published on Council’s Website, except for those parts of the minutes for which the meeting has been closed to members of the public under section 89 of the Act.
All members of the Committee shall be notified in writing not less than 48 hours before the meeting of the time, place and purpose of each meeting provided that where urgent circumstances exist, the Executive Officer may at the instruction of the Chair convene a meeting within a lesser timeframe following contact with members and circulation of any issues to be considered at the meeting.
The Act requires that all members of the Committee be required to declare any interest or conflict of interest at each meeting as well as completing a return of pecuniary interest on an annual basis.
Quarterly Update Annual reports will be presented to Council during the each financial year and minutes of meetings will be distributed to all Councillors.
An Executive Officer shall provide secretariat support to the Committee.
An Executive Officer as deemed appropriate by the Chief Executive Officer shall be appointed to support GME in the achievement of its objectives.
Adequate resources shall be provided to ensure the effective operation of the GME Committee.
Quality Records shall be retained for at least the period shown below.
Record |
Retention/Disposal Responsibility |
Retention Period |
Location |
|
|
|
|
Meeting Minutes |
Corporate Records |
Permanent |
Geelong City Council |
|
|
|
|
|
|
|
|
Attachment 1: GME Event Matrix & GME Funding Criteria
The GME Event Matrix is a framework for identifying and classifying events that fall within the scope of GME.
Table 1
MATRIX OF GEELONG MAJOR EVENTS |
|||||
|---|---|---|---|---|---|
GME CATEGORIES: |
GEELONG SIGNATURE EVENT |
HALLMARK MAJOR EVENT |
ANNUAL MAJOR EVENT |
DEVELOPING MAJOR EVENT |
SPECIAL MAJOR EVENT |
ELIGIBLE FOR FUNDING TYPE: |
SPONSORSHIP |
SPONSORSHIP |
SPONSORSHIP |
SEED FUNDING OR UNDERWRITING |
HOSTING FEE OR UNDERWRITING |
FUNDING TERMS: |
NO LIMIT |
NO LIMIT |
NO LIMIT |
UP TO 3 YEARS |
UP TO 3 YEARS |
What will GME not fund:
GME will not provide funding to Community Events (refer below for definition).
GME will not provide funding to organisations which do not have an Australian Business Number (ABN). GME can only provide funding to legal entities, such as Incorporated Associations and Companies.
GME will not fund:
Capital or infrastructure works
Events (primarily) of a charitable nature – GME does not provide donations
Religious, political or racial events
Events that are not open to the general public.
Events not held in the municipality
Events outside the scope of GME, including community events, may be eligible for financial support through other areas of Council. Council’s Community Investment & Support Fund.
Table 2
COMMUNITY (GRASSROOTS) EVENTS – does not meet GME criteria |
|---|
Is an event that celebrates an aspect of community life in Geelong - Often run by volunteer groups.
Generally seeking sponsorship or in-kind support up to the value of $10,000 per event |
Table 2 (Replace with new table)
COMMUNITY EVENTS |
|---|
|
The GME Funding Criteria is a framework to assess whether an event is eligible for funding from Geelong Major Events by allocating it to a GME Event Category.
Table 3
FUNDING CRITERIA FOR GEELONG MAJOR EVENTS |
|||||
|---|---|---|---|---|---|
GME EVENT CATEGORIES |
GEELONG SIGNATURE EVENT |
HALLMARK MAJOR EVENT |
ANNUAL MAJOR EVENT |
DEVELOPING MAJOR EVENT |
SPECIAL MAJOR EVENT |
CRITERIA |
Must be staged within the municipality of Geelong. Must be open to the public Occurs annually, biennially or one–off event. May be an International title or brand. Unique and exclusive to Victoria or Australia. May be a Geelong-grown event and synonymous only with Geelong. Estimated Economic Benefit to $5M to $50M. Significant non-local attendance and extended visitation. Significant media exposure including television or web based broadcasts Exposure for Geelong’s brand and reputation outside of the region. Strong alignment with CoGG’s City Plan and GME strategic objectives. Aligns with Victoria’s and Australia’s events and tourism objectives and will attract State or Federal Gov’t funding. Exclusive opportunity for local engagement through participation or spectating. Event is likely to continue indefinitely in Geelong. Event may contain a civic component. |
Must be staged within the municipality of Geelong. Must be open to the public Occurs annually or biennially or one–off event. An Internationally recognised event. Unique to Victoria. Estimated Economic Benefit to be a minimum of $5million. Significant interstate (and some international) visitation in Geelong Region for multiple nights. Significant media exposure outside of Geelong and television or web based broadcasts Exposure for Geelong’s brand and reputation outside of the region. Strong alignment with CoGG’s City Plan and GME strategic objectives. Aligns with Victoria’s major event and tourism objectives and has the potential to also attract State or Federal Gov’t funding. Exclusive opportunity for local engagement through participation or spectating. Legacy benefits to the region. |
Must be staged within the municipality of Geelong. Must be open to the public Occurs annually or biennially. Nationally recognised (and may be internationally recognised) event. Event’s unique benefits align with GME strategic plan and may position Geelong for other events. Demonstrated significant economic benefit generator up to $5million Significant interstate and intrastate visitation by participants and spectators. Likely to receive non-local media coverage. Exposure for Geelong’s brand and reputation outside of the region. Event is of strategic value and may position Geelong for other events. Provide some opportunity for local engagement through participation or spectating. Can be hosted by a local Club, Group or Association or at a Council owned or Strategic venue. |
Must be staged within the municipality of Geelong. Must be open to the public. Occurs annually or biennially. Intends to become a National or internationally recognised event. Strong sporting, cultural or industry showcase. Potential for strong economic benefit once established. Interstate and intrastate visitation by participants and spectators. Potential for non-local media coverage. Exposure for Geelong’s brand and reputation outside of the region. Event is of strategic value and may position Geelong for other events. Has the potential to develop into another GME Event category. Provide some opportunity for local engagement through participation or spectating. |
Must be staged within the municipality of Geelong. Must be open to the public Single event or it rotates amongst different States or venues. To be hosted in Geelong for 1 to 3 years only. Sport, Cultural or Industry special event:
Provides strong sponsorship benefits in return for cash sponsorship. Significant interstate and intrastate visitation by participants and spectators. Local media coverage expected. Potential for exposure of Geelong’s brand and reputation outside of the region. Event is of strategic value and may position Geelong for other events. Would be unlikely to be held/staged in Geelong, if a hosting fee was not provided. Can be hosted by a local Club, Group or Association or at a Council owned or Strategic venue. |
FUNDING TERMS: |
NO LIMIT |
NO LIMIT |
NO LIMIT |
UP TO 3 YEARS |
UP TO 3 YEARS |
FUNDED BY: |
GME OR COUNCIL |
GME OR COUNCIL |
GME |
GME |
GME |
FUNDING TYPE: |
SPONSORSHIP |
SPONSORSHIP |
SPONSORSHIP |
SEED FUNDING OR UNDERWRITING |
HOSTING FEE OR UNDERWRITING |
EXPECTED ECONOMIC BENEFIT RANGE: |
UPWARDS OF $5 million |
UPWARDS OF $5 million |
UPWARDS OF $5 million |
NO LESS THAN $500,000 - UP TO $2 MILLION FUNDING RATIO MUST BE A MINIMUM OF 30:1 |
NO LESS THAN $500,000 - UP TO $2 MILLION FUNDING RATIO MUST BE A MINIMUM OF 30:1 |
*Post-event evaluation to be finalised.
Source: |
Planning, Design & Development – City Development |
Director: |
Gareth Smith |
Portfolio: |
Planning |
To appoint City officers as authorised officers under the Planning and Environment Act 1987 (P&EA).
City officers are appointed as authorised officers to exercise statutory powers under various Acts and regulations. Appointments as authorised officers are to individual staff members.
The P&EA regulates enforcement and is reliant on authorised officers acting on behalf of the responsible authority (Council).
Where there is a specific power within an Act, Council should appoint authorised officers pursuant to that Act. This is the case for the P&EA.
Planning staff members have recently been employed by the City and are required to be authorised under the P&EA.
Attachment 2 sets out the Instrument of Appointment and Authorisation under the P&EA and lists the staff members to whom this authorisation applies (instrument).
Councillor Asher moved, Councillor Mason seconded -
In the exercise of the powers conferred by section 224 of the Local Government Act 1989 and the other legislation referred to in the Greater Geelong City Council Instrument of Appointment & Authorisation - Planning & Environment Act 1987 only (instrument) (Attachment 2), Greater Geelong City Council (Council) resolves that the:
Members of City staff referred to in the instrument be appointed and authorised as set out in the instrument;
Instrument comes into force immediately upon the common seal of Council being affixed to the instrument, and remains in force until Council determines to vary or revoke it;
Instrument be sealed.
Carried.
There are no financial implications arising from the subject of this report.
Relevant City managers have been consulted regarding this recommended appointment and authorisation.
There are no social equity implications arising from the subject of this report.
The recommended appointment and authorisation of the staff members complies with the relevant provisions of the P&EA and the Local Government Act 1989.
The recommended appointment and authorisation of the staff members supports the delivery of Council planning services.
No City officers who have provided advice in relation to this report have declared a conflict of interest regarding the matter under consideration.
There are no significant or high risks associated with the subject of this report.
There are no environmental implications arising from the subject of this report.
Source: |
Customer & Corporate Services – Property, Procurement and Assets |
Director: |
Michael Dugina |
Portfolio: |
Finance |
To seek approval to enter in an agreement with Eastern Beach House Pty Ltd as Trustee for Eastern Beach House Trust to operate the Beach House.
At the meeting held on 25 September 2018, Council made a number of resolutions relating to the operation of the Beach House, including the below:
Approves the lease of 95 Eastern Beach Road to TBOS Pty Ltd (tenant) for a total possible term of 21 years.
Notes that any proposed building works to be carried out at the premises by the tenant will be subject to the tenant obtaining the required permits and permissions prior to any building operations commencing.
Since the meeting on the 25 September 2018, all relevant permits have been gained and approved heritage restoration and demolition works have commenced.
TBOS Pty Ltd and the Mulberry Group have created a new entity, Eastern Beach House Pty Ltd as Trustee for Eastern Beach House Trust. This new entity consists of the same directors as the Mulberry Group.
The Mulberry Group have requested that we enter into the lease agreement with Eastern Beach House Pty Ltd as Trustee for Eastern Beach House Trust.
A new resolution is required to enter into this agreement, as the entity name has changed from the original resolution.
Councillor Murnane moved, Councillor Murrihy seconded -
That Council:
Approve the lease of 95 Eastern Beach Road (premises) to Eastern Beach House Pty Ltd as Trustee for Eastern Beach House Trust (tenant) for a total possible term of 21 years;
Note that the directors of this entity are the same as that of the Mulberry Group and TBOS Pty Ltd; and
Authorises the Chief Executive Officer to enter in to the lease agreement with the tenant on behalf of Council.
Carried.
Future market valuations cannot be predicted, however current estimated rentals for the period reaching almost $2m for the life of the lease on forward estimates. Therefore, to avoid future issues around appropriate delegations for approval, Council approval is sort.
The City advertised its intent to enter into a lease agreement with TBOS Pty Ltd. TBOS and Mulberry Group recently created the business entity Eastern Beach House Pty Ltd as Trustee for Eastern Beach House Trust which is the company that will be signing the agreement.
The Eastern Beach House Pty Ltd as Trustee for Eastern Beach House Trust has the same directors and is simply a different business entity created for the operation of this venue.
The proposed lease will include a kiosk, event space and restaurant/café and will reactivate the space for access by the public.
The City has complied with the requirement to advertise its intent to grant a lease. The advertising occurred on 3 August 2018 and 4 August 2018 with submissions closing on 3 September 2018 as per section 190 of the Local Government Act 1989.
The recommendation supports the key priority relating to Organisational Leadership, Strategy and Governance of “Proactively managing our assets, including land holdings”.
No City officers or contractors involved in this process have a direct or indirect interest in this matter.
The Mulberry Group provided the only viable submission for the lease of the Beach House. If Council elects not to enter into this lease, the Beach House will remain unoccupied and unavailable for public access.
Obligations in relation to environmental management, including waste management, are included in the lease terms. There are no other significant environmental impacts arising from this proposed lease.
As there was no further business the meeting closed at 10:18pm on Tuesday 8 October 2019.
Signed: _________________________________________
Councillor Bruce Harwood (Mayor)
Date of Confirmation: _____________________________